Product Strategy

Product strategy is the process of defining why a product should exist, who it will benefit, and how a company plans on developing it.

Key elements for a successful product strategy often include leveraging a framework, diagnosing the problem, and envisioning the solution. There are several models companies can base their product strategies around, including differentiation, quality, cost, and focus models.

WeDesign can help you build your Product strategy by consulting in below areas:

1. Define product strategy and its characteristics

2. Identify the vision, values, methods, obstacles and measures for a company's product strategy

3. Thoroughly evaluate a company and product line to recommend a successful product strategy

4. MVP or MDP - apply viable and insightful approaches to the development of a new product

5. Identify market orientation and competitor orientation to develop a product strategy

6. Describe how to design sales and a go-to-market strategy

7. Create product positioning and branding to drive the success of a product strategy

8. Integrate marketing communication and product pricing into a product strategy

9. Apply Product analytics to drive data backed decisions